c/o Kith / Ronnie’s Pronto
Ronnie’s Pronto, the grab-and-go food concept from Kith founder Ronnie Fieg, has arrived in SoHo. But don’t go looking for a storefront. It’s serving out of a truck.
The Ronnie’s Pronto Truck is parked outside Kith at 337 Lafayette Street. Kith introduced it in a Sept. 30 post on its website, calling the truck the latest evolution of the Pronto concept. According to the post, it’s closed on Tuesdays.
The truck’s main draw is the new Ronnie’s Meal, which comes in a custom box with a separate compartment for each item. There are three versions, and each includes a burger or sandwich, fries, a drink and a dipping sauce. Two are Wagyu burgers on brioche buns, with the option to add a second patty for an extra charge. The third is the Wagyu Pronto, made with sliced Wagyu pastrami, sauerkraut, Swiss cheese, bread-and-butter pickles and Pronto sauce on a poppy seed kaiser roll. Drink options include two flavors of the Pronto Freeze, which Kith describes as a sippable granita, including one made with lychee, raspberry and cranberry.
There’s also a surprise in the box. The meals come with a limited-edition gift while supplies last, part of what Kith says will be an ongoing series. The first is a miniature die-cast pair of Ronnie Fieg’s ASICS GEL-LYTE III “Salmon Toe” sneakers, packaged in a tiny shoebox. It marks the release of the full-size sneaker as part of Kith’s 15th anniversary.
The truck made its first appearance at Kith’s Footwear Archive exhibition in Brooklyn, which ran Sept. 25 through 27. The original Ronnie’s Pronto opened this spring beside Kith’s West Hollywood flagship on Sunset Boulevard, according to The Hollywood Reporter.
